This weekend, I went to Bloggy Boot Camp in Boston. It was so much better than I even thought it would be. I drove up with my friends Holly, aka The Culture Mom, and Varda, aka Squashed Mom. We had so much fun chatting along the way despite the long and strenuous drive. It was the first time Holly had driven so far and I, for the first time in dozens of years, actually drove on the highway for the last 40 minutes or so! So proud of both of us! We made it unscathed! Exhausted, but unscathed!
Upon arrival, we were starved, so we met up with some other wonderful ladies and headed to dinner near the hotel. It was really nice to be out with so many great ladies- without the kids- and learning about all the wonderful blogs and lives everyone had. Afterwords, we headed back to the hotel for an evening of wine tasting sponsored by Mirassou Winery. I tried two different varieties but really enjoyed their Pinot Noir and will have to keep it in mind next time I am at the wine shop. We had had a rather long day and were exhausted so we headed up to bed early. I think I fell asleep by 11pm. That was a really rare treat!
Invisalign recently launched their Teen product line and sponsored a fabulous breakfast Saturday morning at 8. For some reason, we thought the breakfast started at 7:30 so we were fashionably early! But it was to our benefit. We had coffee and a one on one conversation with one of their representatives. We pretty much interrogated him about the product and I am happy to say that now I know quite a lot about their brand and will definitely be looking into it for the girls, who both need braces. (I’ll tell you all about them on Sensible Cents.)
We also had the privilege to meet with several other brands, including Arm & Hammer and Sony. But I also loved meeting other women. It’s always so inspiring to me to meet and connect with really amazing women who are willing to share so much of themselves, their backgrounds and their knowledge. There really is a wonderful sense of community and support in the blogging world.
The sessions themselves of course were incredibly informative. Each speaker divulged such valuable information and I am so excited to put everything I learned to use. It really reinvigorated and gave me new purpose and inspiration for both Kitchen Conundrum and Sensible Cents, as well as what I want to do going forward. Needless to say, I have a lot of work ahead of me!
We learned from amazing women; Carol Schiller, Amy Bradley Hole, Lindsey Garrett, Katja Presnal, Erica Voll, Charlene Deloach Oliver, Amanda (Dumb Mom), Mommy Niri and of course Francesca Banducci and Tiffany Romero.
And while I learned way more than five things, here are my top 5 that I think would benefit every blogger.
5 Things I learned at Bloggy Boot Camp:
1. Be a solution. When you write a pitch to a brand, either to ask for them to sponsor your blog or you, you have to be a solution to their problem. And you have to be able to show them what value you or your blog will be able to provide to their brand and their bottom line.
2. Use Google Ad Words and Google Trends. Content is King. It’s true. But what good is content if you aren’t reaching anyone. Just by using these free tools, you can look up keywords that are searched most often and pepper them through your post and in your title. And if you are stuck in a rut about something to write about, check out Google Trends and pick a topic that is trending. You may just increase your readership with just a few searches. But, by all means, don’t compromise your writing just to get searches. You still must be authentic.
3. Build your brand. Find your niche. This can be anything from your personal brand to your blog’s brand. Take the steps needed to really differentiate yourself from the pack.
4. You are more than just your page views. You have an engaged life- your real life, your community, your friends. You also have a Facebook and Twitter following. When talking about your brand and blog to a prospective client, don’t forget about these.
5. The Internet is forever! Remember whatever you write will be in cyberspace forever and can be looked at by your family, your friends, potential clients, employers and your mom. So before rattling off an angry tweet, post or status comment, take a breath and ask yourself if it is worth any fallout that may occur because of it.
It was a jammed packed day of learning. I would highly suggest Bloggy Boot Camp to any blogger who has an interest in building their blog and taking it to the next level. I am so glad I attended and look forward to attending the conference again next year. And I might even drive on the highway again!
P.S. I am going to add a #6. Because this learning point is also important. While you may not think about it, or maybe you do, you can-Use your influence for good. We have an incredible opportunity now to “use social media for social good”. With everything going on in the world, it’s important to remember that there are those less fortunate than ourselves and we really should try to make the world we live in a better place for all, and for future generations to come. I want to point you to an amazing blogger, MommyNiriCares, to learn how to get started.









